19 June, 2017

Rebranding «PECHATNYA» at RosUpack-2017

On June 20, the packaging industry exhibition RosUpack-2017 will start. One of the most attractive expositions is the stand of «PECHATNYA» company (Pavilion No. 1, Hall 2, Crocus Expo IEC, Moscow).

Representatives of the company "PECHATNYA" will talk about the production of cardboard packaging and instructions, as well as new areas - self-adhesive labels and printing on tube laminate. 

This time "PECHATNYA" will demonstrate the visitors of the exhibition its new corporate identity. In connection with the rebranding, the company updated its logo, slogan and brand colours. These changes are dictated by time and strategic plans.

This year, PECHATNY turns 17 years and this is a conscious step to a new level - to attract new partners and conquer new areas of activity. Over the past year, the company doubled its production capacity, purchased modern and unique equipment from such well-known global leading brands as Bobst, Gietz (Switzerland), KBA, Hiedelberg (Germany), and increased its staff to 500 people.

From this moment, "PECHATNYA" is not just a printing house, its a new positioning of «PECHATNYA». Printing Solutions. Everything is fused together - and this is how the translation of the new slogan of the company sounds: "Industrial power with a human touch"./p>

The exhibition by "PECHATNYA" openly demonstrates the new positioning; it's designed taking into account the needs of clients during the event. Four functional areas - two reception rooms - information centers, an open meeting room, and a zone for VIP clients. The firm colours speak of stability, confidence, deep meaning, and versatility. Graphic elements of the logo laconically emphasize the clarity in the work; they speak about the strictness of quality control in the work. Complete restraint creates a sense of large-scale production at the European level.

Activities to introduce a new corporate style will continue in the company until the end of 2017.

Visit the exposition stand of «PECHATNYA». Printing solutions" - real partners of the company, as well as those who are interested in a range of such printing solutions as the production of cardboard packaging, instructions (inserts), self-adhesive labels, and printing on laminate tubes, are invited.

Using our promotional code rsk17eCAAP, you can receive an e-ticket free of charge on the exhibition website.

See you!