How it was ... «PECHATNYA» at the international exhibition RosUpack-2017
"PECHATNYA" Company. Printing Solutions" for several years has been an active participant in the international exhibition of the packaging industry. The 22nd by count, RosUpack-2017 was held at Crocus Expo (Moscow) from June 20 to June 23.
Over this time, more than a hundred companies in various industries were able to meet with employees of "PECHATNYA" - top management, sales managers, chief production technologists.
Representatives of the company "PECHATNYA" spoke about the production of cardboard packaging and instructions, as well as new areas - self-adhesive labels and printing on laminate tubes. In individual meetings, presentations were given about the quality policy, new equipment, the process of developing a new order, and methods for finishing packaging products.
This time, in front of the visitors of the exhibition, "PECHATNYA" appeared in a completely new guise - with a new corporate style. In connection with the rebranding, the company updated its logo, slogan and brand colours. These changes were dictated by time and strategic plans, explained the company's CEO Irina Rudenya.
From this moment, "PECHATNYA" is not just a printing house, its a new positioning of "PECHATNYA". Printing Solutions. Everything is fused together - and this is how the translation of the new slogan of the company sounds: "Industrial power with a human touch".
The professionalism of the company was also highly appreciated by the jury of the Part Awards - awards in the field of packaging design within the framework of the RosUpack exhibition. "PECHATNYA" received a commemorative statuette and a winner's diploma in the nomination "Producer of the Year" in the category "Cosmetics and Pharmaceuticals" for the pre-design of the series of hair color packs "I AM COLOUR-ESTEL" and "I AM LIGHT-ESTEL" (company "InCosmetic").
2017 for the company is momentous. This year, PECHATNY is 17 years old and this is a conscious step to a new level - to attract new partners and conquer new areas of activity. Over the past year, the company doubled its production capacity, purchased modern and unique equipment from such well-known global leading brands as Bobst, Gietz (Switzerland), KBA, Hiedelberg (Germany), and increased its staff to 500 people.