Traditionally, the cardboard box is used for packaging of toothpaste tubes. This packaging for toothpaste protects the tube against mechanical damage, ensuring its integrity and preserving the exterior appearance. Since before using the toothpaste the carton is usually thrown away, the manufacturers reasonably desire to use such packaging with maximum benefit. It should not only be durable and look nice, but it should also have useful information for the consumers. Choosing toothpaste in a store the consumer sees first of all the exterior cardboard packaging. Correct marketing approach to the packaging design ensures the consumer loyalty and profit for the manufacturers.