From year to year confectionery manufacturers pay more attention to marketing function of packaging materials. Packaging is considered as an effective method of sales increasing. The more competent and high-quality is the design and structure of the packaging, the higher is the possibility of product getting to the top. Consumers very often decide whether to purchase a product or not taking into account its trade dress, that’s why a lovely box of chocolate, zefir or lokum plays an important role in this respect.