22 June, 2017

«PECHATNYA» is the producer of the year! The first award from RosUpack

First days and first successes. The company "PECHATNYA" won the Part Awards - awards in the field of packaging design within the RosUpack exhibition.

A Diploma of the winner in the nomination "Producer of the Year" in the category "Cosmetics and Pharmaceuticals" was received for the pre-design of a series of packages for hair colours "I AM COLOUR-ESTEL" and "I am LIGHT-ESTEL" (company "InCosmetic").

Remember that the company "PECHATNYA" is a leader in the printing industry. At a consistently high-quality level, cardboard packs are printed for the pharmaceutical and food markets, as well as for the perfume and cosmetics industries.

The company has 17 years of production experience, expertise, and a qualified approach in preparing layouts for the printing of hair colour packs. Modern printing equipment of the company guarantees colour stability from print-run to print-run, with the help of an automated quality control system during printing.

Packaging in perfumes and cosmetics today is a mix of modern ideas and creative solutions. The composite design - a picture, colour rendition, decoration - helps to highlight the products on the shelf.

In the series "I AM COLOR-ESTEL" / "I AM LIGHT-ESTEL" - a range of finishing solutions is proposed by designers of the prepress company "PECHATNYA":

  • UV-screening selective application of varnish gives the surface elegance and nobility. Matte surface and gloss create a contrast of perception of surfaces;
  • partial embossing with silver foil highlights the logo of the brand of hair dye, places emphasis, and shows the high level of the product;
  • The created slogan "I choose color / light" also attracts the attention of the buyer due to its relief, an unusual 3D effect. This adds interest and stimulates the sense of touch. The advantage of this technology is the ability to give products a memorable personality and exclusivity.

The exhibition RosUpack will continue in the Crocus Expo (Moscow) until June 23, inclusive. "PECHATNYA". Printing Solutions" invites you to visit its exposition stand: B 609 in pavilion No. 1, hall 2.